Hoda Kotb set social media abuzz after reuniting with Hollywood icon Kevin Costner at the Super Bowl 2025 in New Orleans. 

The Today alum, who attended the big game at Caesars Superdome on Sunday, February 9, shared a series of snapshots from the event

including a photo with the Yellowstone star that had fans and colleagues talking.

Hoda and Kevin’s Super Bowl Moment

Hoda, 60, took to Instagram to post highlights from her fun-filled day, captioning her post, “Oh what funnnnn!!! #superbowl #nolastrong.” 

Among the pictures was a standout shot of her and Costner, 70, both beaming as they posed together. 

The actor, sporting sunglasses, couldn’t hide his smile as Hoda wrapped an arm around him.

Fans and friends alike quickly took to the comment section, thrilled by the unexpected reunion.

Savannah Guthrie and Jenna Bush Hager Fuel the Buzz

One of the first people to react was Hoda’s longtime Today co-anchor, Savannah Guthrie, who playfully commented, “New couple alert cc @jennabhager,” adding a siren emoji for emphasis.

Jenna Bush Hager eagerly jumped in, responding, “We have been waiting for this moment!”

Fellow Today contributor Donna Farizan also chimed in, saying, “Yes yes yes!! Love each pic but pic 2 has me,” accompanied by a pair of wide-eye emojis.

Fans Can’t Get Enough of the Pair

It wasn’t just Hoda’s colleagues who noticed the chemistry between her and Costner—her fans had plenty to say about the duo as well.

“You and Kevin – now that’s a Super Bowl win!!!” one follower exclaimed.

Another fan commented, “Ooh, you look gooooood with Kevin!! Just sayin’.”

The speculation didn’t stop there. Some followers even suggested that a new romance could be brewing.

“I think Hoda Costner has a nice ring to it!!!” one person wrote, while another gushed, “YOU & KEVIN ARE PERFECTION.”

A different fan playfully asked, “Found Kevin I see, or did HE find you?!!!”

Fans Have Been Shipping Hoda and Kevin for Months

This isn’t the first time fans have linked Hoda and Kevin Costner. The rumors began circulating in June 2024 after Hoda interviewed the Dances with Wolves star on Today. The on-screen chemistry between the two was enough to make viewers start “shipping” them—hoping for a real-life romance.

The topic even came up during Hoda’s appearance on Watch What Happens Live with Andy Cohen that same month. A fan asked, “How do you feel about viewers ‘shipping’ you and Kevin Costner after he appeared on Today last month? And have the two of you connected since?”

Hoda, caught off guard, responded with surprise: “Wait, what?”

Andy Cohen quickly backed up the fan’s question, adding, “The viewers want the two of you together. Yes, yes, yes, yes.”

Hoda, however, seemed completely unaware of the speculation, laughing and admitting, “I have never heard that, not one time.”

Is There Something More?

While there’s no confirmation of a romantic connection between Hoda and Kevin, their recent reunion at the Super Bowl has certainly reignited fans’ excitement. Whether it’s just a fun friendship or the start of something more, one thing is certain—people can’t get enough of this duo.

And as Savannah Guthrie and Jenna Bush Hager made clear, they’re fully on board with the idea of Hoda Costner becoming a reality.

For now, though, fans will just have to wait and see if this viral moment turns into something bigger.

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