Hoda Kotb was cautioned by her friends about the potential negative outcome of her relationship with Kevin Costner, with them emphasizing that he only views her as a pawn in his life.

Hoda Kotb, the beloved Today show co-host, has reportedly found herself smitten with Hollywood icon Kevin Costner. 

However, sources close to her are expressing concerns that the Yellowstone star may be leading her on with no real intention of pursuing a serious relationship. 

While the two recently connected at the Super Bowl in New Orleans, insiders claim that Costner’s charm might not be as sincere as it appears.

A Growing Infatuation

Kotb, 60, took to social media to share a picture of herself with Costner, 70, looking cozy and all smiles. 

The warm embrace between the two immediately caught the attention of her friends and colleagues. 

Today show co-hosts Savannah Guthrie and Jenna Bush Hager playfully teased her about the post, with comments hinting at a possible romance.

However, while some viewed the interaction as harmless fun, others close to Kotb are not as amused. Sources reveal that Kotb has developed a genuine admiration for Costner and enjoys the excitement of their encounters. Yet, those in her inner circle fear that the Hollywood veteran may not share the same feelings and could be giving her false hope.

Costner’s Flirtatious Ways

Since his highly publicized split from ex-wife Christine Baumgartner, Costner has earned a reputation as one of Hollywood’s most sought-after bachelors. The Dances with Wolves star has been linked to several high-profile women, including singer Jewel. Despite this, insiders claim that he is in no rush to settle down again and instead enjoys his newfound freedom.

According to sources, Costner has been charming Kotb with flirtatious compliments, telling her how stunning she looks. However, those close to the situation believe his actions are nothing more than playful banter rather than serious romantic intent. His history of dating women with a particular look—typically blonde and statuesque—has led some to doubt that he would ever consider a deeper connection with Kotb.

Friends Fear Hoda Is Being Led On

Kotb, who has been single since ending her engagement to financier Joel Schiffman in 2022, is said to be enjoying Costner’s attention. However, her friends are growing increasingly concerned that she might be investing too much emotion into something that will never materialize.

One insider expressed frustration over the situation, stating that while Costner enjoys flirting and keeping Kotb engaged in conversation, he likely has no plans to take things further. With his busy career, social obligations, and past relationship patterns, many believe he is simply enjoying the spotlight of his single life without considering a long-term commitment.

A Reality Check?

As Kotb continues to navigate this unexpected dynamic, the question remains: will she recognize that Costner’s attention may not be as meaningful as she hopes? While she seems to be embracing the excitement of their interactions, those who care about her hope she will avoid disappointment and eventually move on.

For now, the situation remains uncertain. Whether Kotb will continue to enjoy the flirtation or take a step back to reassess her expectations, only time will tell. However, one thing is clear—her friends are standing by, ready to support her if this Hollywood fantasy turns out to be just that.

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