Meghan Markle’s recent activity on Instagram has surprised royal watchers and fans alike.
The Duchess of Sussex, 43, has not only launched a new account but has also been actively using the platform to promote her latest venture.
Her lifestyle brand, now officially named “As Ever,” has been the focal point of her social media presence, with numerous posts showcasing its upcoming launch.
This week, Meghan shared a video teasing the brand, which was initially introduced under the name American Riviera Orchard.
Today, she confirmed that the launch is scheduled for this spring with a post featuring a new logo and branding.
Since joining Instagram last month, Meghan has already amassed an impressive 1.9 million followers.
In a move that has sparked intrigue, Meghan follows only one account—her own brand’s official page, @aseverofficial. The account, which currently has 645,000 followers, features a single post announcing the launch, reading: “You’re warmly invited: As Ever, coming Spring 2025.”
Meghan’s return to Instagram coincides with the upcoming premiere of her Netflix series, “With Love, Meghan.” Originally set to release last month, the eight-episode series was delayed due to the California wildfires and is now scheduled to debut on March 4. Reports suggest that her “As Ever” project could be unveiled just weeks after the series airs.
Meanwhile, Meghan’s new brand logo has already stirred controversy. The emblem, which features a palm tree and hummingbirds, is believed to symbolize her and Prince Harry’s California home, with the birds representing Harry’s passion for birdwatching. However, the design has drawn criticism from officials in the Spanish town of Porreres, Majorca, who claim it bears a striking resemblance to their heraldic coat of arms.
The town’s mayor, Ms. Mora, told Spanish publication El País that their emblem, which also features a palm tree and birds, dates back to 1370 and is a significant part of their cultural heritage. While the town acknowledges that legal action for plagiarism would be difficult and costly, they have called for Meghan’s team to reconsider the design.
“At first, we took it as a bit of a joke because we didn’t understand why they had copied our coat of arms,” Ms. Mora said. “We are not in a position to fight against the English crown, but we hope they will remove it.”
Despite the controversy, Meghan’s team reportedly conducted a “comprehensive” global trademark search before finalizing the brand’s identity. With the Instagram buzz growing and anticipation building, all eyes will be on the official launch of “As Ever” this spring.
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